The clothing rental marketplace WearItRent represents a transformative approach to local fashion consumption, challenging traditional retail models. This study examines how the platform influences consumer behavior, local clothing shops' strategies, and sustainable fashion practices. Through mixed-method research, the investigation explores the platform's impact on clothing accessibility, economic dynamics of local retailers, and shifting consumer attitudes toward temporary clothing ownership. Preliminary findings suggest WearItRent facilitates increased fashion diversity, reduces individual clothing consumption, and creates novel revenue streams for local shops. The research contributes insights into the evolving intersection of digital platforms, sustainable fashion, and local retail ecosystems.The study employs a mixed-methodological approach, integrating quantitative survey data, in-depth qualitative interviews, and economic impact analysis to examine WearItRent's influence across three critical domains: consumer accessibility, local retail dynamics, and environmental sustainability. By analyzing consumer motivations, behavioral shifts, and economic implications, the research provides nuanced insights into how digital rental platforms are reshaping traditional clothing consumption models.
-
International Journal of Trend in Scientific Research and Development - IJTSRD having
online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International
Journal which provides rapid publication of your research articles and aims to promote
the theory and practice along with knowledge sharing between researchers, developers,
engineers, students, and practitioners working in and around the world in many areas
like Sciences, Technology, Innovation, Engineering, Agriculture, Management and
many more and it is recommended by all Universities, review articles and short communications
in all subjects. IJTSRD running an International Journal who are proving quality
publication of peer reviewed and refereed international journals from diverse fields
that emphasizes new research, development and their applications. IJTSRD provides
an online access to exchange your research work, technical notes & surveying results
among professionals throughout the world in e-journals. IJTSRD is a fastest growing
and dynamic professional organization. The aim of this organization is to provide
access not only to world class research resources, but through its professionals
aim to bring in a significant transformation in the real of open access journals
and online publishing.